WHAT WE DO
WHAT WE DO
communications | strategy | media | marketing | fundraising
COMMUNICATIONS STRATEGY
Macaw can work with you to develop a communications strategy that is detailed, action orientated and tailored for your organisation. Starting with a discovery process, we review from the ground up your existing channels and develop a strategy that addresses gaps, aligns with your business goals, reflects your organisation’s personality and considers your resourcing.
MEDIA RELATIONS & EVENTS
Macaw can provide full media support including preparing a media strategy for campaigns or launches, media releases, holding statements, handling media enquiries, interview preparation, key messaging and coordinating media or stakeholder events. Macaw can easily ‘plug-in’ to a project to manage media opportunities so your team is free to focus on other priorities.
CRISIS COMMUNICATIONS
Managing a situation of crisis that reaches media and your stakeholders (including internal) can be challenging and emotionally exhausting. We can work hand in hand with your team to prepare for a potential crisis or to navigate or neutralize negative media and develop positive brand actions post event.
FUNDRAISING
Either grass roots fundraising or detailed fundraising strategy; Macaw has a proven track record across a range of fundraising programs including direct marketing appeals, community fundraising, events, regular giving, bequests, major donors and sponsorships. We can assist in fundraising development and building donor centric communications and processes for your not for profit.
DIGITAL MEDIA
The ever-evolving social media landscape frustrates many businesses and can become extremely time consuming to manage. Macaw can develop and manage your social media plan, manage advertising campaigns, idea banks and content development.
COPYWRITING
Macaw’s extensive copywriting expertise covers all your bases providing copy for everything from newsletters, EdM’s and brochures right through to managing the production of larger publications such as annual reports and website content, content for internal staff communications and even speech writing.
